In Others' WordsIn Others' Words

Thursday, August 04, 2011

In My Words: By Way of Introduction -- Social Media Expert Edie Melson (and a giveaway)

My friend, Edie Melson -- a social marketing wunderkind
Question: How would you feel if you came home from a trip overseas to find out that while you've been gone for the last few weeks, someone published your book?
Not that you wrote the book. Or pitched the book. Or sweated it out while your proposal went to a pub committee.
My friend Edie Melson, an accomplished freelance writer and editor, could tell you exactly how that you've-got-to-be-kidding-me experience feels like--she lived it!
Her bestselling ebook, Social Media Marketing for Writers, was the idea of her publisher, Eddie Jones, with Lighthouse Publishing of the Carolinas. They are also publishing Edie's devotional book, Fighting Fear, Winning the War at Home, later this year.
As Edie tells it, her publisher knew she taught Social Media Marketing to writers at conferences all over the country. He asked her to send him all of her notes so he could evaluate the possibility of doing a book. "The rest, as they say, is history," Edie said.
When I first met Edie, we had an instant heart-to-heart connection. She is one of those rare people that radiates warmth and encouragement. So, okay, I'm biased. But I learned quickly that behind Edie's friendliness was a social marketing savvy woman. Edie knows what she's talking about.
Her introduction to social media wasn't exactly easy.
"It was a sink or swim situation," Edie recalls. "I got a job as managing editor at a Christian magazine for college-age guys. Everyone I worked with was young enough to be my son--and social media is the only way to reach that audience. I had to become an expert or quit my job."
With her success has come a huge sense of accomplishment.
"It's become one of my passions to show others that social networking is nothing to be afraid of. Believe me, if I can do it, anyone can!"
Edie calls social media and writers "a match made in heaven."
"Writing is all about building relationships--with readers, editors, agents, other writers--and what better vehicle than social media? We writers communicate best through the written word," she says. "And social media gives us an unprecedented opportunity to connect with our readers."

Social Marketing for Writers is available on Kindle  and Nook.

Giveaway for commenters on today's post: To give you a sample of the kind of expertise you'll find in Edie's ebook, leave a comment today (including your email address) and I will send you Edie's two-page handout "Learn to Manage TweetDeck to Keep Social Networking in Check." Edie sent it to me when I sent her a "Help me!" email a few months back and said I can share it with my blog followers today. (Thanks, Edie!)

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At 3:19 AM, Blogger Jeanne T said...

Wow, Edie, you have some experiences! I love that you learned social media savvy-ness because you HAD to, but even more, you now have a genuine understanding of it and heart to teach those over the age of 30 (or is it younger now?)the ins and outs of this "new-fangled" way of communicating.

At 9:28 AM, Blogger Reba J. Hoffman said...

I can't wait to get Edie's book. This sound truly amazing. And Beth, all I can say is you beat me to the "HELP ME" email. It seems the social media monster is reproducing!

At 9:52 AM, Blogger Edie Melson said...

Jeanne, thanks for dropping by!
Reba, you're right, the social media monster is reproducing. But when you understand how to harness it all that power can work for you instead of against you!
Blessings All - E

At 9:58 AM, Blogger Donna said...

Your post is very encouraging! Social media is exactly the way to reach the next generation. Technolog is where they live. Great advice!

At 12:07 PM, Blogger Roxanne Sherwood Gray said...

I want to "swim" in the social media ocean. I want to read your book to learn how. Thanks so much!

At 1:50 PM, Blogger Pat Trainum aka P. T. Bradley said...

Great post Edie and Beth! I've just started Edie's book, Social Media Marketing for the Writer and am loving it.

At 3:23 PM, Anonymous Christina Darnell said...

I have a copy of Edie's book, and it is a very helpful tool. It is easy to read, easy to follow and easy to implement. I had never heard of TweetDeck before her book, and I instantly created an account and set it up. It has already helped me manage social media and build a better presence online. Thanks!

At 3:49 PM, Blogger Beth K. Vogt said...

Thanks for the endorsement of Edie, Christina.
And remember, commenters,if you want a copy of the TweetDeck handout by Edie, leave your email address so I can send it to you. Or contact me at

At 9:52 PM, Blogger Faith Imagined said...

Wow! Sounds like a must-read! Thanks for sharing this resource with us! Count me in the drawing!!!


At 10:14 PM, Blogger Edie Melson said...

Ladies, you are all so encouraging! Please keep my contact information and use me as a source to answer your questions. Blessings All - E

At 10:56 PM, Blogger Sarah Forgrave said...

This sounds like a great book. Thanks for sharing, Beth!

At 1:06 AM, Blogger Beth K. Vogt said...

Thanks, everyone, who visiting today. I sent the handout to everyone who left their email addy. If you want the handout, please email me at

At 10:00 AM, Blogger Stacy S. Jensen said...

I'm late to the party (had limited Internet service last week while traveling). Edie's book was my first ebook purchase. I loved it and plan to utilize her tips to freshen up my blog soon. Edie certainly "radiates warmth and encouragement" online. I can image she's pretty powerful in person.


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